The UX work on the TPM360 website focused on enhancing user interaction and navigation through intuitive design elements and streamlined workflows, ultimately optimizing the user experience for seamless engagement and efficient task completion.
Starting the UX process involves comprehensive research to understand user needs and goals, followed by the creation of personas and user journeys to guide design decisions, ultimately leading to wireframing and prototyping to iteratively refine the user experience before implementation
We conducted thorough stakeholder interviews and workshops to understand the core functionalities, branding elements, and target audience of the software. By integrating key features and branding elements from the software into the website design, such as consistent color schemes, typography, and messaging, we ensured a cohesive user experience across both platforms, thereby enhancing brand recognition and user engagement.
Ensuring that prospects were guided towards the key features of the software necessitated a strategic approach to information architecture and user flow design on the website. By conducting user research and analyzing user behavior, we identified the primary use cases and pain points of potential customers, allowing us to prioritize and prominently showcase the key features of the software through intuitive navigation pathways, clear call-to-action buttons, and compelling messaging. Additionally, we implemented persuasive content and visual cues strategically throughout the website to highlight the value propositions and benefits of the software's key features, ultimately guiding prospects towards conversion and driving engagement with the product
HIFI MOCKUP OF THE LANDING PAGE
